As far as I know nobody else is talking about this (aside from a very brief thread on the Thrashers' message boards).
So can someone explain to me why the Obama campaign is advertising on the site of an NHL team? That in itself is odd enough as don't imagine many sports teams would risk alienating their fanbase by taking money from one candidate and thereby showing tacit support for that candidate and party. But what's really odd is that the team is the Toronto Maple Leafs. Are there that many ex-pats living in Toronto that the Obama camp thinks it's worth their while? It's a big ad and it's in a prime location on the site so I don't imagine it came cheaply.
I first saw it more than 24 hours ago and I'm still scratching my head over it, so if anyone has any thoughts please chime in. And do campaign advertising/spending rules apply to advertisements outside of the US?
Not sure if you're looking at it in the US or not, but from Halifax, it's serving up a "win a Nintendo Wii" advertisement.
They're pretty good at serving advertising to the appropriate users. Maybe it's possible that the advertising company that the Leafs/NHL use (I think they're all the same sites now, more or less) has the Obama campaign as one of their clients and so it's one of the ads they serve for US-based visitors (maybe even going as far as US-based visitors in particular regions).
Posted by: Kevin | April 13, 2008 at 07:33 AM